The South African Hip Hop Awards are back again this year with the 7th annual ceremony happening on Wednesday, the 19th of December at The Lyric Theatre, Gold Reef City, Johannesburg, where great achievements within the local hip hop culture will be celebrated.
After a much controversial and ground-breaking nomination announcement which was held on Monday, 5th of November. The SAHHA announced that SABC 1 as the official broadcast partner for the second year in a row, an addition spreading the reach of the awards to millions of South Africans, but also aligning the awards to SABC 1’s proposition of being more than TV but youth culture.
Also they introduce the sponsors which are KlipDrift, SAMRO, Stylin’ Dredz and Castle Lite respectively, the event proceedings promise to be more entertaining, informative and engaging for the Hip Hop masses that will be in attendance with special tributes to Ben Sharpa, Pro Kid and HHP.
SAHHA aim to raise the bar even higher this year, with SAMRO sponsoring the video of the year category, Castle Lite unlocking female of the year, KlipDrift promoting gold between friends by sponsoring best collaboration, SABC 1 backing the MVP award and last year’s major sponsor Stylin’ Dredz coming back on board and locking the best freshman category where the winner will get to be part of a R80,000 training program.
SAHHA also have a new award called the “UBUNTU ACTIVISM” award that is aimed at giving recognition to people within the industry that are giving back to the community and doing programs to uplift humanity, the first recipient for this award is Aewon Wolf who has built a school in Kwa Zulu Natal.
“The theme for this year is where I’m from and the idea of that theme is for us to start reflecting consciously on where is your mind from, where is your heart from and where are your roots from in relevance to the culture but also as a South African living in 2018 you should always ask yourself where you come from because if you do not know where you’re from, it’s tricky for you to identify with your present and if you cannot identify your present it becomes harder for you to identify with your future,” said the Director Osmic Menoe at the live nomination announcement.
Public voting will open from 14 November and close on 14 December 2018, click here to view the full nomination list. The show will be pre-recorded and air on SABC 1 on the 29th of December at 21:00